Overview

The Promotional campaigns feature allows you to offer promotions for specified menu items at a discounted price. You only need to create a detailed scenario of your promotional campaign. The details include the campaign name, description, picture, target audience, target items, etc. 

This topic explains how to create your own promotional campaign and manage a list of existing campaigns.

The following subjects are covered:

View a List of Promotional Campaigns

To view a list of configured promotional campaigns

  • In the left pane of Back Office Management console, expand the Marketing node, and then click Promotional Campaigns.
    This displays a list of all configured campaigns, if any, similar to the following screen:

On this page, you can do the following:

  • Manage the campaign status using the Active and Mobile Enabled toggle buttons.
  • Change priority of campaigns using the Priorities button.
  • Deletes promotional campaigns using the Delete button.
  • Add new promotional campaigns using the Add button.
  • Edit parameters of existing campaigns.

Manage the Campaign Status

To make a promotional campaign active

  • Turn the Active toggle button ON.

To enable a promotional campaign for Mobile app

  • Turn the Mobile Enabled toggle button ON.

Delete Promotional Campaigns

If you want to delete promotional campaigns, complete the following steps:

  1. From the list of promotional campaigns, select campaign(s) to delete.
  2. Click Delete.

NOTE: This operation permanently deletes selected promotional campaigns. If you want to suspend a campaign, turn its Active toggle button OFF.

Change Priorities of Promotional Campaigns

To change priorities of campaigns

  1. Click the Priorities button.
    This opens the registered campaigns list similar to the following screen:
  2. Change the order of this list as necessary and click Save.

NOTE: To restore an original list of priorities, click Reset.

Add New Promotional Campaign

To add new promotional campaign

  1. Open the list of registered campaigns (see View a List of Promotional Campaigns) and click Add New.
    This open the Add New Campaign form similar to the following screen:



  2. In the Add Promotional Campaign form, specify the campaign details, and click Save.
    This form includes five sections described later in this topic.

The General Info Section

This section defines the following parameters:

  • Name (mandatory): specifies the campaign name
  • Description (mandatory): specifies the campaign description.
  • Optionally, upload the campaign picture.
NOTE: The parameters of the General Info section are visible in Customer Mobile apps. Ensure that this information is correct and can attract attention of your customers.

The Target Audience Section

In this section, you can specify the target audience of your campaign. You can make this promotional campaign available for all your customers, for all your registered customers  or only for specified groups of customers.

This section defines the following elements:

  • All Registered Customers: when ON, your promotional campaign are available for all registered customers
  • All Customers: when ON, your promotional campaign are available for all customers
  • Groups: click this element to specify groups of customers for which this campaign will be available.

The Items Section

In this section, you can specify target items or item categories this campaign covers.

This section defines the following elements:

  • All Items: when ON, the campaign applies to all your menu items
  • Selected Categories: when ON, allows you to specify the menu categories to which the campaign applies. Click Choose Categories and select the menu categories from the provided list. Optionally, you can exclude some items from this campaign. To do so, click Exclude Items, and select items to exclude:
  • Selected Items: when ON, allows you to specify the menu items to which the campaign applies.
    Click Add Items, and use the  and  icons to add the desired menu items under Items For Marketing Campaign:

The Time Terms section

In this section, you can specify when your promotional campaign is active. For example, you can make your campaign active on certain days of week, at specific hours, or for specified period.
This section defines the following elements:

  • When campaign is set to active: select this option to specify days of week when this campaign is active
  • Specified Time: select this option to specify days of week and the time period for which this campaign is active.

To specify the hours and days of week when this campaign is active, click Set Time Period, and complete the Time Period form that opens:

This form illustrates how to make the promotional campaign active only on weekends in September, 2017.

The Awards Section

This section allows you to specify the details of the campaign awards. For example, you can create simple discounts such as 15% off an order or more complex discounts like buy one item and get other items free.

This section defines the following elements:

  • Discounts: select this option to create a simple discount:

    You can specify Percent Discount (in %) or Cash Discount (in units of currency)
  • Points: when selected, your customers and employees will get points for order of the target items (see The Items Section earlier in this topic):

    Under Awards, use the following elements to specify this discount:
    • Staff Member Commission: specifies the number of points (per each unit of currency) for employee who processed the customer order.
    • Customer Points Award Rate: specifies the number of points (per each unit of currency) for customer who paid this order.
  • Free Items: when selected, allows you to create a complex discount like buy a target item, get some other items free:

See also

  • Discounts
  •  watch our help video about Promotional Campaigns:

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