Let’s head to the Promotional Campaigns submodule and create a new campaign.
First, we’ll enter the campaign name, description and picture. The campaign details will be visible to customers in their mobile app, so be sure to go all out with your pictures and descriptions!
Now let’s choose our target audience. We can choose for the campaign to target all customers and all orders. Alternatively, we can restrict the campaign to registered customers only. Rewards and discounts will be automatically applied to the qualifying orders whilst the campaign is still active.
As you can see here, we can also set the promotional campaign to target specific customer groups you’ve created.
Then, we choose which menu or specific items the campaign will be applied to. We can choose all menus and items, or select specifics including certain food categories.
Now, we’ll set the times of day the campaign will be active. The easiest way is to set this as “When campaign is set to active”. But let’s say we want the discount available only for after 4pm on weekdays, we click here on the ‘Set Time Periods’ button then define the availability per week under ‘details’.
Here, we can also define the specific dates during which the campaign is active.
Next, we’ll define the available rewards.
Coming soon in a free update, we’ll flesh this module out further to set complex discount schemes under different criteria. Right now, there are three main types of rewards: Cash Discount, Loyalty Points, and Free Items.
When we choose a discount, we can select between Cash Discount and Percentage Discount. Let’s choose Cash Discount and enter the value.
Let’s look at the Loyalty Points feature.
In this field, we note how many points will be awarded to customers per pound spent in-store. To start with, we’ll enter just one. This means one point will be awarded per pound sterling spent in-store.
We can also set up the point reward-based system for employees. We can choose which staff member will receive points from the order. If we select Employee, points will be allocated to the staff member that opened the order. If we select cashier, points will be allocated to the staff member that took payment on the order.
The employee point system is a great incentive for staff to upsell and drive up their throughput. We can also define the employee points system to apply to higher margin items only, again to encourage upselling and driving up store revenues.
It’s possible to apply the same promotional campaign to both customers and employees.
The third option is Free Items.
Here we can select which items on our menu will be free for the duration of this campaign. We can add multiple free items using the ‘Edit Free Items’ button.
Items will be added to orders at zero charge, but won’t be added automatically! They still need selecting as usual when populating a receipt.
Also remember, we can’t edit orders after they’ve been paid for and closed. If a promotional item was left off of an order, you’ll have to create a new order and possibly refund the previous one, if necessary.